Design direction
A focused in-home session to solve layout, color, finish and furnishing questions.
From $295Renovation design + decorating + organization · Sarasota, Florida
Florida homes,
beautifully lived in.
Character-conscious renovation design, use-what-you-own decorating and practical organization for mid-century, coastal and older Gulf Coast homes.
Thoughtful renovations ✦ Use what you own ✦ Beautifully organized ✦ Sarasota, Florida
Housewise philosophy
Current, never anonymous. Collected, never cluttered.
We help homeowners make confident design decisions while preserving the charm, history and quirks that made their Florida home worth choosing.
Services
Clear direction.
Rooms with a point of view.
Focused services for homeowners who need a cohesive renovation plan, a better room arrangement or practical organization that lasts.
Use-what-you-own decorating
Furniture rearrangement, art placement and styling that makes your existing pieces feel intentional.
From $495Bathroom design
Materials, fixtures, design-intent drawings and a coordinated specification package.
From $1,800Kitchen updates
Cabinet, counter, backsplash, hardware and lighting selections that work together.
From $1,800Renovation selections
Multi-room finish and fixture decisions organized before or during construction.
Custom proposalHome organization
Practical, attractive systems for kitchens, closets and everyday family spaces.
From $295A Florida point of view
Not coastal cliché.
Not renovation amnesia.
Housewise Studios specializes in updates that respect the architecture, climate and quality of light unique to Gulf Coast homes.
01
Preserve what gives the house character.
Original features are considered before they are removed.
02
Design for how Florida really lives.
Humidity, glare, indoor-outdoor movement and durable materials matter.
03
Make every selection earn its place.
A cohesive home comes from disciplined decisions, not more décor.
The Housewise shop
Designer color direction, ready when you are.
Shop downloadable whole-home color guides and design resources created to make the next decision easier—and the finished home feel more considered.
Organization + decorating
A better home may already be in the room.
Before buying more, we edit, rearrange and organize what you already own. The result is a home that works better, feels calmer and still looks unmistakably like you.
- Furniture rearrangement and room flow
- Art, accessories and shelf styling
- Closet, kitchen or family-space organization
- Practical systems designed around daily life
- A prioritized plan for anything still needed
About the studio
A home-minded approach.
Housewise Studios was founded by Katelyn Bock to help people update real homes with more confidence, character and care.
With a particular interest in Sarasota’s mid-century and older housing, Katelyn brings together the creative direction homeowners want and the organized decision-making renovations require.
Start a conversation
What are you trying to change about your home?
Share the room, location, timeline and what currently is not working. Housewise Studios will respond with the best next step.
Email hello@housewisestudios.com